Ecommerce Management · D2C brand launch
Launch a D2C brand with the numbers worked out first.
For manufacturers and founders launching a consumer brand in India. We work out the price and margin on each channel, work out the customer segments and positioning with you, agree which channels open first, then run the launch under one contract.
Updated 10 October 2026
What is included
What we do for you.
Price and margin by channel
Cost per unit and the margin on each channel after its commissions, worked out per product, so the retail price leaves margin.
Customers and positioning
Customer segments and positioning for your brand's launch in India, worked out with you.
Channels, in order
Your own online store and India's major marketplaces, opened in the order we agree with you.
Marketplaces →Store, ads and content
Shopify store, Meta and Google ads, and Indian content made mainly with UGC, run day to day.
Ecommerce →Labels and licences
A Legal Metrology label check and a map of the licences your category needs, and the order to get them in.
Labelling and compliance →Warehouse and stock
Stock held with our 3PL partner and planned to forecast, so dead stock stays minimal.
Warehousing and fulfilment →How it works
How we start.
Diagnostic
Your product, its cost per unit and the channels that suit it, read before anything is built.
Price and plan
Price and margin on each channel, and which channel opens first.
Launch
Store, seller accounts and warehouse set up, labels checked; first orders shipped.
Run
Every channel run day to day. You will get one page a week with the decisions that need you.
Why brands choose us
What you get.
- A retail price set with each channel's commissions in view
- One contract and one accountable partner from factory to customer
- Labels and licences mapped before launch
- Stock planned to forecast, so dead stock stays minimal
- Indian content made mainly with UGC
We run our own D2C store today and hold seller accounts on six marketplaces, having sold on all six in the past year, with landed cost and margin worked out per product.
Questions
What brands ask first.
How do you set the retail price for a new brand?
We work out the cost per unit and the margin on each channel after its commissions, product by product, so the price you set leaves margin on every channel you sell on.
Should a new brand start on its own website or on marketplaces?
It depends on the product and its margin. We agree with you which channels open first, then run your own online store and India's major marketplaces as they open.
Do you design the brand identity and packaging?
Not today. We work out the customer segments and positioning with you, and check every pack label against Legal Metrology rules; visual identity and packaging design stay with your designer.
Who owns the brand and the accounts?
The brand is yours. If your company is the seller, the store, marketplace and ad accounts are in its name and stay yours.
Related services
Often taken together.
Book a diagnostic
Start with a 45-minute call.
We map what you need, what it costs to land and run, and where to start. Every engagement is quoted to your stage: there is no fixed price list.
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