01 · Brands entering India
Enter India with one partner, from the factory gate to the customer.
Importer of record, customs and freight, labels to Indian law, warehousing, marketplaces and your own store.
We buy the goods, import them under our own IEC, and resell them, either to your Indian company or distributor, or to customers through marketplaces and your own store.
We run the store, the marketplaces, the warehouse, the paperwork and the payouts. Each week you will get one page and the few decisions that need you, each with our recommendation. Going overseas? We prepare the export documents and arrange freight, from small shipments to multi-container loads.
Every operator entering or scaling in India reaches the same fork. One path is many vendors and your name on every filing. The other is one contract.
Marketplaces and your own store, labels and compliance, warehousing through our 3PL partner, exports and payout reconciliation, under one contract. Click any service to see what's inside.
Seller accounts on Amazon, Myntra, Nykaa, Nykaa Fashion, Tata CLiQ and AJIO, all six sold on in the past year: onboarding, listings, tax codes, A+ content, listing health, stock sync and payout reconciliation. A Shopify store built and run, with Meta and Google ads judged on orders net of cancellations. Quick-commerce where the platform takes the brand on.
Product data, HSN tax codes, images and A+ content where the marketplace offers it. Indian content is made mainly with UGC.
Listings checked against the catalogue, and suppressed products worked until restored.
Meta and Google ads judged on orders net of cancellations, not on clicks.
| Metric | Target | Execution standard |
|---|---|---|
| SKU listing | Cross-channel | Mapped, compliant and live across every connected channel. |
| Stock and orders | In step | Inventory kept in step across channels, with returns and claims handled. |
| Suppression resolution | Actively worked | Direct platform ticketing and metadata correction until restored. |
The declarations Indian law requires on imported packages, on the pack and on every listing, and a clear map of the licences your category needs, before the first shipment leaves your factory.
Goods imported under our own IEC, with Blue Dot Brdg named as importer on the bill of entry. Tariff classification and duty checked for every product before the first shipment leaves.
Which licences your category needs, such as CDSCO, FSSAI, BIS or EPR, and the order to get them in.
Importer and MRP labels with the Legal Metrology declarations, prepared before your goods arrive.
| Metric | Target | Execution standard |
|---|---|---|
| Regulatory gap analysis | In the diagnostic | We check your products against the current rules in the diagnostic. |
| Label masters | Before arrival | Label masters prepared before your goods arrive, and labels applied before customs clearance. |
| Customs documentation | Broker-cleared | Bill of entry filed and goods cleared through licensed customs brokers. |
Stock held in our 3PL partner's warehouse, orders picked, packed and shipped pan-India, new cash-on-delivery buyers checked on WhatsApp, and returns put back on the shelf.
Stock planned to forecast so dead stock stays minimal; slow movers are not stocked beyond forecast, and a reorder follows when sales run ahead.
Orders from your store and marketplaces packed and shipped. Couriers booked through our aggregator partner.
New cash-on-delivery buyers asked to confirm on WhatsApp, and risky orders flagged. Returns received, checked and restocked.
| Metric | Target | Execution standard |
|---|---|---|
| Delivery | Pan-India | Couriers booked through our aggregator partner. |
| Storage | One warehouse | Stock sits in our 3PL partner's warehouse; more locations can be added through the contract, subject to the GST registration each new state needs. |
| Warehouse flexibility | At agreed terms | Stock sits in one warehouse; more locations through the contract at agreed terms, subject to the GST registration each new state needs. |
We prepare the export documents and arrange freight, from small shipments to multi-container loads. While you build abroad, we run the Indian business you leave behind.
Invoices and packing lists prepared for each consignment; the shipping bill is filed by a licensed customs broker.
Export clearance through a licensed customs broker. Freight arranged through our forwarding partners, from small shipments to multi-container loads.
Store, marketplaces, warehouse and orders in India, run day to day.
| Metric | Target | Execution standard |
|---|---|---|
| Shipment size | Any size | From small shipments to multi-container loads. |
| Accountability | Warehouse to port | One accountable partner for the shipment, from your warehouse to the port. |
| Indian business | Weekly readout | You will get a weekly readout on the Indian business, wherever you are, with only the decisions that need you. |
Multi-channel commerce hides margin leakage in uncollected claims and wrong commission deductions, so every payout is checked against its orders.
Every settlement matched to its orders; wrong commissions and weight charges disputed.
Marketplace returns and claims handled, and short payments disputed.
We start with an audit of your listings, tax codes and recent settlements, fix what is wrong, then take over day-to-day operation.
Payouts checked line by line, with short payments disputed.
| Metric | Target | Execution standard |
|---|---|---|
| Reconciliation depth | Order-level | Every settlement matched to its orders. |
| Disputes | Line by line | Wrong commissions and weight charges disputed. |
| Takeover | Audit first | Accounts, listings, tax codes and recent settlements reviewed. |
Your stock sits in our 3PL partner's warehouse. More locations can be added through the contract, subject to the GST registration each new state needs. The map shows cities in our 3PL partner's network, for reference.
The instruments a brand selling in India may need, by category. The licences your category needs are checked in the diagnostic, before anything ships.
Your category, the licences it needs, landed cost and which way into India fits.
Agreement, labels and warehouse space.
Freight, customs clearance and receipt into the warehouse.
Your Indian business supplied, or the marketplaces and store live, with every payout matched to its orders.
Two ways to enter India. The diagnostic sets which fits.
No fixed price list. A brand entering India and one scaling it are at different stages and need different things — so every engagement is quoted to where you actually are. Structure it as a fixed monthly retainer or custom per‑project. Talk to us for a quote →
We're service providers, not gatekeepers. What you take with you on exit depends on whose name the accounts are in.
Two questions. We'll point you at the cluster most likely to be leaking money or blocking your launch right now.
A call with our partners — we map your India runway, regulatory exposure and channel sequencing, then quote to your stage. No fixed price list, no slides, no obligation.